Resolved: Use Branch for SKAdNetwork, but the Facebook SDK for Aggregated Event Measurement


We are wanting to use Branch for ad attribution – particularly for SKAdNetwork as per Branch’s recommendation here –
At the same time, we’d like to use Facebook’s AEM (Aggregated Event Measurement).
So Question 1: can Branch handle AEM? I can only find one reference in Branch’s documentation to AEM (here: and (unless I’m misunderstanding) it seems out of date (in the sense that it only references AEM as an app-to-web technology, when Facebook themselves describe it as web-to-app or app-to-app).
If the answer to Question 1 is no, Question 2 is: If I install the Facebook SDK, will that take over the SKAdNetwork implementation, or will it work nicely side-by-side with Branch?


I’ve heard back from the Branch team separately and they’ve told me that:
  1. Branch does NOT automatically support Facebook AEM, and that the Facebook SDK must be installed and

  2. The Facebook SDK will work fine side-by-side with Branch.

If you have better answer, please add a comment about this, thank you!